Betting made personal

The marketing automation platform for the sports betting industry to instantly connect sport fans with personalised bets.

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2016 Awards

EGR B2B Awards - Services Rising Star

TechPitch 4.5 Winner - Sports

2015 Awards

iGB Affiliate Awards - Best Innovation in iGaming

EGR B2B Awards - Acquisition and retention partner

Gaming Intelligence Hot 50

2014 Awards

EIG Startup Launchpad - Voted Europe's best egaming start-up, by the industry

What We Do

We are a technology company delivering software as a service solutions which deliver efficiency and increased profitability to the sports betting industry with our marketing automation technology.

We work with the world's leading gambling operators to deliver fully automated and personalised multi-format display campaigns that increase our clients' customer acquisition, whilst improving the retention of their existing users.

Our platform also enables publishers to better monetise their audiences through advanced marketing automation and optimisation.

How It Works

Web, Mobile & App Content
Our platform uses semantic technologies to make sense of content just like humans do. In milliseconds, we’re able to identify the relevant sport, teams and players that make up the primary subject matter of the content.
CRM Data
We match users with an operator’s CRM data and establish their relationship with the operator before we serve an ad.
Live Bet Data
We manage the complex and constantly changing betting odds from sports betting operators and display bets best matched to the content and to the user’s relationship with the operator

Ads generated automatically and dynamically for
each new impression

By simply adding a single line of code to any ad-server, website or app

Multi Platform Capability

Web / Mobile Web

Our dynamic ads work on mobile and desktop and are easily integrated into your existing ad-server or website using a single line of code.


Our SDK understands in-app publisher content. Integrate our SDK into your sports app and turn your iOS app into a fully functional betting app in under 30 minutes.

Android SDK

Yup, you've guessed it, we've got this covered too.

Gambling Operators

Some the largest gambling operators in the world use the Fresh8 platform to significantly improve their marketing efficiency and automatically unlock the value of their vast product data. Our partners use our platform to make more intelligent ad purchasing decisions and greatly improve ROI from their media partnerships.


Make your content betable and change the nature of your relationship with gambling operators. Some of the largest media companies in the world use our platform to better monetise their audiences through advanced marketing automation and optimisation while also increasing increase CPMs from their gambling partners.


Help your operator clients get more from their marketing spend. Use the Fresh8 platform to expand your services and wow your clients with really smart automated marketing solutions.


Andrew Sharland
CEO / Co-Founder
Alex Baker
Software Engineer
Chris Augier
Head of DMP and Platform
David Sargeant
Business Development
Dom Udall
Principal Engineer
Karl Renner
Operations Director
James Bowman
James Buckle
Campaign Manager
Mark Davies
Software Engineer
Matt Davies
Software Engineer
Max Weston
Software Engineer
Peter Cowley
Director / Co-Founder
Richard Fifield
Financial Advisor
Sam Stefan
Head of Ads and Console
Sarah McChesney
Commercial Manager
Toby Coleman
Software Engineer
Umit Kayabas

Contact Us

Unit 1.8 Temple Studios
Temple Gate
United Kingdom
20a Brownlow Mews
United Kingdom