What We Do
We are a platform aimed specifically at the sports betting industry that makes advertising exactly what it should be. Personalised, relevant and transactional.
How We Do It
First Party Data
WEB, MOBILE WEB & APP CONTENT
Our technology understands content like humans do. Recognising the sport, players and teams involved.
LIVE BET DATA
We manage the complexity and changing nature of an operators bet and event data meaning we can use it to create ads on the fly.
Every ad produced dynamically for every single impression.
1. We use a whole load of clever technology to establish what’s being talked about on the page and atch it with available bets from the operator
2. WE CHOOSE THE MOST SUITABLE AD FORMAT FOR THAT MATCH
Depending on the user’s relationship with the operator, we’ll match the content available bets from the operator
3. DISPLAY OUR WIDGET USING THAT FORMAT
And serve an ad that’s most likely to bring about the most valauable interaction. Be it a click, a registration, even a bet placement.
Football example - also works for horse racing
Make your advertising and content betable and change the nature of your relationship with gambling operators. Some of the largest media companies in the world use our technology to increase performance & CPM’s from their gambling partners.
Some the largest gambling operators in the world use the Fresh8 platform to significantly improve the efficiency and performance of their display and affiliate campaigns without having to rely on internal resource. Our partners use our platform to retain their existing customer base, connect with the largest audiences and media brands and make their advertising spend significantly more efficient.
Making all of your platforms betable